Back to case studies
Web DevelopmentUI/UX DesignSEO Optimization

A faster, easier-to-navigate website for a busy local salon.

Visit Website

Villa Originals needed a site that loaded quickly, made services easy to find, and performed better in search. We rebuilt it around those priorities.

October - December 2025
1 Team Member(s)

Case study

Villa Originals

-60%
Page Load Time
70%
Decrease in bounce rate
+250%
Page Viewings

01 / Challenge

What needed to change

The Challenge

The existing site was slow, difficult to navigate, and hard to update. Visitors had trouble finding services, especially on mobile.

The replacement needed to:

  • Load quickly on mobile connections
  • Make services easy to find
  • Give visitors a clear path through the site
  • Be simple for the owner to update

Implementation

We audited the existing site and analytics, simplified the information structure, then rebuilt the site in 11ty. Before launch, we tested the main paths across devices and measured page performance.

Our main goals were to:

  • Initial website audit and user behavior analysis
  • Wireframing and prototyping of new design
  • Development using 11ty and JavaScript
  • Performance optimization and SEO implementation
  • Comprehensive testing across devices
  • Deployment and post-launch monitoring

02 / Implementation

How the work moved forward

03 / Solution

What we built

Our Solution

We developed a new website using 11ty, focusing on performance optimization and responsive design.

Key features included:

Responsive design
Performance optimization
Technical SEO setup
Simplified navigation
Mobile-first layouts
Third-party service integration

Technology Stack

We used cutting-edge technologies to build a fast, reliable platform

11ty
JavaScript
Google Analytics
Cloudflare
Tailwind CSS

Ready to Transform Your Business?

Let's discuss how we can help you achieve similar results